Trend: Games Play In Guerrilla Marketing Space

August 03rd, 2008 | Category: Gadget News

Tropic Thunder is doing it. Wall-E is, too. These movies are being promoted with ONLINE GAMES. that kind of promotion is called “interactive marketing,” and it’s

on the rise. Forrester predicts the total spend will more than triple from $18 billion today to $61 billion by 2012.

Original post by Mike

Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Netvouz
  • DZone
  • ThisNext
  • MisterWong
  • Wists
  • Slashdot
  • Technorati
Related Articles
  • HermitWorks To Release Space Trader For iPhone
  • Trend: Some Buying Used PCs Just for Copy of XP
  • Parents Fear Video Games More than Porn, Alcohol
  • New Xbox 360 Controller May Poach Nintendo’s Wii Market
  • New Xbox 360 Controller May Poach Nintendo’s Wii

    • No comments yet. Be the first.

    Leave a reply