Google on Wednesday revamped its Blog Search tool with a news-like presentation. The tool looks more like Techmeme, Blogrunner and Tailrank, aggregating blog posts.

“Did you know that millions of bloggers around the world write new posts each week? whether you’re like me, you probably read only a tiny fraction of these in Google Reader. What’s everybody else writing about? Our Blog Search team thought that was an interesting sufficient question to look into,” Google Product Manager Michael Cohen wrote in the company’s blog.

To reply that question, Google found a massive mix of entertaining items about celebrities, personal perspectives on political figures, cutting-edge — though sometimes unverified — articles, and a diverse range of niche topics. Google Blog Search seems to be attempting to pick up where the traditional news media stop.

Interesting Blog Stories

The new homepage for Google Blog Search lets visitors browse and discover what Google deems the “most interesting stories in the blogosphere.”

Google accomplishes that by tapping into the technology that powers Google News.

Google Blog Search organizes blog posts into clusters, groupings of posts about the same story or event.

“Grouping them in clusters lets you see the best posts on a story or get a variety of perspectives. When you look within a cluster, you’ll find a collection of the most interesting and recent posts on the topic, along with a timeline graph that shows you how the story is gaining momentum in the blogosphere,” Cohen said.

A Techmeme Killer?

Some industry watchers are calling Blog Search the Techmeme killer. Techmeme aggregates technology stories, and Google’s Blog Search was one of the top stories on Techmeme’s home page Wednesday afternoon.

But Greg Sterling, principal analyst at Sterling Market Intelligence, isn’t so certain Google Blog Search will put Techmeme under. He does think, however, that Google’s revamped blog-aggregation site offers…

Original post by dhiram